The Project
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Umbria, the green heart of Made in Italy
Call for Strengthening National and International Positioning and Supporting Commercialization
Thanks to the collaboration between the Umbria Region and the Umbria Chamber of Commerce, the project includes integrated tourism‑promotion actions aimed at strengthening the regional brand in both national and international markets.
Studio Helios coordinates the activities for enhancing local excellences developed by the Consorzio URAT.
A member of the Consortium and partner of the project is the incoming agency GreenHeart.
Umbria is a land of authenticity and tradition, rich in excellences that tell the story and identity of a unique territory. The initiatives carried out within the project aim to highlight the value of local production activities and transform them into a strategic driver for economic and tourism growth.
Food & Wine
Food and wine turn a trip into an immersive experience.
They are a driving force that enhances the identity of a place, celebrating genuine flavors and centuries‑old traditions.
They also promote sustainability and slow tourism by supporting local products and short supply chains
Craftsmanship
Umbrian craftsmanship is rich in tradition and history, with workshops and artisan studios spread throughout the region offering a wide range of handmade products, including ceramics, woodwork, lace, embroidery, and textiles.
Well‑Being
Contact with nature is one of the most authentic and regenerating experiences, capable of restoring balance to body and mind. Umbria, with its unspoiled landscapes, villages immersed in greenery, and accommodations integrated into nature, is the ideal setting to become a true sanctuary of well‑being.
Luxury
The project was created with the goal of highlighting the value of local production activities and transforming them into a strategic lever for the region’s economic and tourism development.